Social advertizing in Russian Federation makes the world better
Social promotion is not so popular in Russian Federation as it may seem. Even many years ago social advertising took essencial place in usual life. All Russian citizens who lived in those years remember social booklets and TV spots where messages of liability were declared. The following texts were so much popular: “Save Soviet nature, it’s our mpther”, “Matches are not toys for children” etc. All these social advertisments were supported by the government and made by governmental institutions. Nowadays everything has changed and we can find lots various social advertising which is sponsored by Russian government, non-governmental organizations and private persons. Lots of money is spent every week on various social campaigns which are created by strong media campaigns with movie spots, social booklets, mottos etc.
A great deal of international foundations work on the territory of former Soviet Union and lots of social advertisments from all over the world can ve found nowadays in Russia. I am sure that it is really good as we have a unique opportunity to use best Ameriacan experience in the field of social advertizing as our own traditions in this area are very weak but we have lots of ideas and creative directors who can make all them true. That’s why different contests of social advertising are so popular today in Russian Federation and many professional advertising agencies took an active part in such kind of competitions and if you enter YouTube you can look for many social spots created by the leading local firms but sometimes the visualization of social ideas leaves much to be desired. Still there are quite a lot of popular social advertisements on alcohol addiction and other issues. But certainly, we should always remember about the current situation in the country and the main difficulties which the government has to solve. One of such problems is demographic decrease as too many people die in former Soviet Union and they understand that they should force families to give more births. As an example of social promotion which concentrated on demographic problems we can mention social posters which were placed in Moscow subway with a lady with three boys on her knees. This post gives more questions rather than gives answers as there is no man on this poster and the lady looks not very happy.
I think that social advertizing in former Soviet Union just starts its way and in the nearest future we will see lots of great examples of video spots and social posters as well as complicated social campaigns.